Make it easy for your customers Visiting your business should be as easy as possible for your customers. Guiding them clearly with outdoor directories and directional Signs.Directional and way-finding signs are a key consideration when planning your facilities, promotions, and events. The public should be able to find the shopping center, housing development, office building, retail store, event, or office suite easily. Otherwise selling opportunities may be missed. Exterior directional signs are essential in assisting customers and customer prospects in finding you, and are often their first impression of your company's brand. These signs should be large, have easy visibility at distance and should carry your logo, and color scheme. At Superior Sign and Lighting, we create quality custom directional signs, made from a wide variety of materials. By combining custom metal fabrication, vinyl, and digital output abilities, we can produce high quality, exterior way-finding solutions.