ABOUT US

Superior Sign & Lighting has been providing premium service throughout west Texas and southern New Mexico for thirty years. With a full art department, project managers versed in city ordinances, custom manufacturing plants, and a fleet of 15 crane trucks, Superior is uniquely positioned to anticipate and address sign and lighting needs. Whether working with small businesses or fulfilling orders for national accounts, quality is our first priority. Superior: it’s the way we do things.

OUR STORY

Founded in 1986, Superior Sign & Lighting opened its doors to provide maintenance on outdoor parking lot lighting for commercial real estate sites. Placing emphasis on excellent service and new markets, Superior gradually grew into the manufacturing sector, and in doing so gained national and local accounts.

After its purchase by PDN Capital LLC in 2010, Superior expanded operations across the region to become the largest sign company in west Texas and southern New Mexico. Today, with more than 30 years lighting the Southwest, its services encompass sign design, manufacturing, permitting, installation, and maintenance. On each job, the process toward stellar results begins with a clear understanding of its client’s unique needs and objectives.

Vision

To be recognized as the most innovative and reliable sign company in west Texas and southern New Mexico.

Mission

To provide compelling, high-quality, and cost -effective visual advertising solutions completely customized for clients from local entrepreneurs to national chains.

TEAM SUPERIOR

LEADERSHIP

Alex Del Moral, President

Carlos Escalante, Field Supervisor

Pablo Espino, Project Manager

Heber Aragon, Shop Manager

Sarah Moreno, Service Coordinator

Lizeth Nevarez, Creative Director

Luis Valles, Estimator

Rebeca Quintana, Accounting Manager

SALES TEAM

Cris Maldonado, Sales Representative

Crystal Rico, Sales Representative

Fred Reynosa, Sales Representative

Sergio Gonzalez, Sales Representative

SUPERIOR TEAM

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