For over 36 years, Superior Sign & Lighting has been providing premium service throughout West Texas and Southern New Mexico for thirty years. With a full art department, project managers versed in city ordinances, custom manufacturing plants, and a fleet of 15 crane trucks, Superior is uniquely positioned to anticipate and address sign and lighting needs. Whether working with small businesses or fulfilling orders for national accounts, quality is our first priority. Superior: it’s the way we do things.
Founded in 1986, Superior Sign & Lighting opened its doors to provide maintenance on outdoor parking lot lighting for commercial real estate sites. Placing emphasis on excellent service and new markets, Superior gradually grew into the manufacturing sector, and in doing so gained national and local accounts.
After its purchase by PDN Capital LLC in 2010, Superior expanded operations across the region to become the largest sign company in west Texas and southern New Mexico. Today, with more than 30 years lighting the Southwest, its services encompass sign design, manufacturing, permitting, installation, and maintenance. On each job, the process toward stellar results begins with a clear understanding of its client’s unique needs and objectives.
To be recognized as the most innovative and reliable sign company in west Texas and southern New Mexico.
To provide compelling, high-quality, and cost -effective visual advertising solutions completely customized for clients from local entrepreneurs to national chains.
Alex Del Moral, President
Rene Gonzalez, Project Manager
Luis Valles, Estimator
Esmeralda Aguirre, Creative Director
Diana Arzola, Permit Coordinator
Pablo Espino, Service Coordinator
Alexis Delgado, Accounting Manager
Ilene Serna, Creative Services
Crystal Rico, Account Executive
Fred Reynosa, Account Executive
Sergio Gonzalez, Account Executive